Available from September 2021
“We’re delighted to launch our first ever year-round kids collection, extending our design-led interiors approach to children’s spaces. Be it for their bedroom, playroom, den or study space, our design and buying teams have created a host of fun-filled furniture pieces and unique, inspiring homeware that hero playing, learning and growing for children aged between 4 and 10.
We understand that the infant years really inform and shape how children develop so you’ll find design ideas that promote nurturing environments across our three ranges. Mini study area essentials and informative yet playful patterns are there to encourage independent learning whilst teepees, canopies and whimsical characters create positive, fun surroundings that inspire interactivity. We’ve considered small spaces, functionality and storability too, to create a well-rounded kids range that will please the entire family.”
Rona Olds, Head of Product, Home & Furniture
“Habitat Kids has delivered a great opportunity for us to explore home and furniture for children, not just adults. The collections prioritise three inspirational values, grow, learn and play, ensuring the designs have families at their core whilst maintaining functionality too. Colour also plays an important role and we have been careful to ensure we use a palette that is uplifting and bright whilst supporting wellbeing and positivity.
Three captivating trend stories make up our debut collections designed to raise a smile and bring storytelling into kids' rooms: Into The Wild evokes the wonders of the animal kingdom, ideal for outdoor explorers, Homespun creates a soothing yet magical world for little daydreamers, and the universal and colourful Pop offers simple yet joyous designs that can be easily integrated into family settings.”
Andrew Tanner, Design Manager
Launching online and in selected Argos and Sainsbury's stores from September 2021.
www.argos.co.uk / www.habitat.co.uk / www.sainsburys.co.uk
Immerse the little ones in the wonders of the natural world through a wildlife inspired range that’s brimming with life and adventure! Designed to inspire imaginations and unlock inquisitive minds, the captivating collection features a riot of bold, in-house designed prints and textures, elevated with a host of characters that champion the animal kingdom. Storage, seating and sleeping solutions feature throughout, striking a balance between personality and functionality to appeal to both kids and parents alike. A nature-inspired colour palette of sunshine yellow, orange and tropical green further evokes the sights of the jungle, ideal for little outdoor explorers.
“Hand-drawn fonts and animal illustrations were designed to inspire and educate, crammed full of jungle characters and prints that kids can learn about with family and friends. We’ve given the animal characters a playful twist, seen in leaping tigers, mischievous baboons and chilled out cheetahs. By experimenting with scale in oversized animal artworks, subtle botanic prints and small-scale geometrics, we’ve created an eclectic yet cohesive look that’s easy for parents to achieve through a mix and match approach.”
Abigail Clarson, Senior Designer
“The in-house furniture design team wanted to create conversational storage to bring a smile to faces whilst also maintaining practicality. The crocodile bookshelf in a rich green finish is complemented by a giraffe storage shelf in a bright pop of yellow. The engaging styles help make tidying more fun whilst the low-slung shelves of the standing design ensure treasured toys can be displayed within reach.”
Andrew Tanner, Design Manager
.tif "Habitat Animal Bookcase Crocodile, £60")
Buoyed up by uplifting, rainbow shades, the energetic Pop collection is full of personality, designed to inject a burst of colour into family environments. Block colours and bold patterns make it ideal for living areas that need to serve both children and adults. The minimalist, Scandi-style desks and slimline storage solutions help to carve out pockets of space for learning whilst rainbow print duvet sets continue the theme into the little one’s bedroom resulting in a look that flows through the home.
“Create a cute kids corner with a slimline wall-mounted bookcase housing favourite books and toys. The four gallery-style shelves are cleverly designed to display book covers, making choosing a bedtime story easier than ever. Available in a series of block pastel colourways and with a slim profile, it can seamlessly blend into communal areas for those creating a study space in the family living room.”
Anna Cross, Home Living Buying Manager
“As a parent myself I know how important engaging but functional lighting can be. Whether it’s to encourage an extra ten minutes during study time, enliven bedtime stories, or simply to add a conversational accessory to a room, our touch response designs are activated by a simple tap of the hand, encouraging children to interact. Available in tangerine orange or cobalt blue, the mid-century inspired mushroom shaped lamps will be popular with the whole family.”
Tom Sullivan, Senior Designer
The Homespun collection is designed for daydreamers, combining calming shades and whimsical accessories in an enchanting setting that sets the imagination free. The serene colour palette has an inviting warmth, layering dusty pink and beige with natural materials for a soft utilitarian style that’s appealingly tactile. A pastel rainbow motif characterises the charming textiles that span cosy rugs, canvas storage boxes, shaped cushions and bedding sets. The versatile pine wood designs can be drawn on and painted, ideal for kids to get creative and put their own stamp on a space.
“Inspired by the trend for mini-me clothing popular on parenting Instagram feeds, we wanted to create accessories for kids that resonate with adult interior styles. This lightweight woven design is a twist on our best-selling rattan pendant, reinvented in a miniature shape for family homes that channel a rustic or boho look.”
Anna Cross, Home Living Buying Manager
“Canopies are a great way to enrich a little one’s bedroom, adding a sense of magic and wonder. Drape over beds to create a cocooning destination for bedtime storytelling or hang over desks to bring more excitement to a learning space.”
Rachael Fell, Furniture Buying Manager
I M A G E S
High res imagery available here.
P R E S S R O O M
Visit the Habitat Kids pressroom at habitat-kids.prezly.com.
C O N T A C T
For more information, please contact the Lifestyle PR or Camron PR teams at:
lifestylepr@sainsburys.co.uk | habitatpress@camronpr.com
